Oetker Collection, renowned for its luxurious European hotels, is set to make its debut in the United States with the opening of The Vineta Hotel in Palm Beach next autumn. Collaborating once again with owner-partners, Reuben Brothers, following the successful launch of Hotel La Palma in Capri, Oetker Collection brings its famed hospitality to the heart of Palm Beach.
The Vineta Hotel, located just two blocks off Worth Avenue, a landmark destination celebrated for designer boutiques, art galleries, and exclusive dining, represents a fusion of history and opulence. The hotel, with its pale-pink façade, is a classic example of Mediterranean Revival architecture, typical of Palm Beach. The building, which had previously carried the Vineta name for more than 50 years, is undergoing a thorough renovation under the direction of Paris-based interior designer Tino Zervudachi to bring it back to its former glory.
The dining and social spaces at The Vineta Hotel will offer a diverse array of experiences across four distinctive environments. The former Leopard Lounge, a once-popular night spot for celebrities and locals, will undergo a complete transformation, becoming a chic venue for laid-back lunches and vibrant dinners. The iconic courtyard will be reimagined into an al fresco dining haven, surrounded by lush greenery. A unique 'American Bar' with limited seats and a new Mediterranean-inspired poolside restaurant will also enhance the hotel's offerings.
The debut of The Vineta Hotel marks a significant milestone for the Oetker Collection, bringing its legacy of European elegance to the vibrant and sophisticated landscape of Palm Beach. As the hotel industry continues to evolve, this expansion into the U.S. underscores Oetker Collection's commitment to delivering unparalleled luxury and timeless experiences to discerning travelers around the world. The Vineta Hotel is poised to become a beacon of refined hospitality, adding a touch of glamor to the historic charm of Palm Beach.
