AI Transforming the Travel Industry

Travel companies are increasingly introducing AI-powered tools to revolutionize the way business trips are booked and managed. Notable players such as Altour, United Airlines, AMGiNE, and Serko have launched new technologies aimed at enhancing travel experiences. Altour's AI platform, Altour Intelligence, offers five AI-powered tools for booking, disruption prediction, customer support, policy compliance, and travel insights. United Airlines is deploying generative AI to provide real-time weather updates and detailed flight information, making it the first US airline to offer such specific messaging to customers.

AMGiNE’s Automated Booking Tool simplifies corporate travel booking by using AI to interpret traveler requests and generate itinerary options. It allows text-based requests through various channels, boosting agent productivity and offering personalized recommendations. Travel Inc. reports efficiency improvements of up to 160% with AMGiNE’s platform. Meanwhile, Serko, in collaboration with UneeQ, has developed Zena, an AI-powered digital travel agent utilizing natural language processing and generative AI for personalized travel interactions. Zena provides real-time pricing, availability, and 24/7 support, integrating with ChatGPT for complex queries. These AI innovations are arriving as the business travel sector recovers from pandemic-related disruptions, aiming to streamline travel management and reduce costs.

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