Global air and travel services provider dnata has joined forces with beOnd, the world’s first premium leisure airline, to enhance connectivity from Dubai. The collaboration supports beOnd’s operations by promoting its unique all-business-class service and delivering high-quality travel experiences to UAE passengers. The airline currently connects Al Maktoum International Airport in Dubai to Male, Maldives, and Zurich, Switzerland, offering flights featuring lie-flat seats, gourmet dining, and luxurious amenities. With a primary hub at Velana International Airport in the Maldives, beOnd plans to expand its reach to 60 destinations within five years, targeting increased demand for affordable premium travel across Europe and the Asia-Pacific region.
As the general sales agent for beOnd in the UAE, dnata Representation Services offers comprehensive travel support, including sales, marketing, and distribution for current and future routes. The partnership aims to cater to the growing market for high-end travel, with demand particularly strong for luxury getaways to the Maldives and seasonal destinations like Zurich. The collaboration underscores dnata’s commitment to leveraging its regional expertise and global infrastructure to enhance travel options for modern, discerning passengers seeking tailored experiences in the premium leisure segment.
