Hyatt Hotels Corporation has unveiled ambitious plans to open over 50 new luxury and lifestyle hotels globally by 2026. The announcement highlights Hyatt’s robust growth, particularly in the luxury segment, where 70% of its portfolio lies. The brand has doubled its luxury room capacity since 2017 and added 28 luxury properties in the last three years. Europe remains a focal point for expansion, aligning with Savills’ forecast of a 52.8% increase in luxury hotel supply across the continent by 2028. Hyatt's upcoming openings include prestigious properties such as Miraval the Red Sea, Park Hyatt Kuala Lumpur, and Andaz Gold Coast, further cementing its presence in key markets.
The flourishing lifestyle hotel sector has been integral to Hyatt’s success, driven by younger, experience-focused travelers. Hyatt has increased its lifestyle room capacity fivefold since 2017, accelerated by its acquisition of Standard International and the creation of a dedicated Lifestyle division led by Amar Lalvani. This strategic expansion will position Hyatt as a leader in both ultra-luxury and lifestyle offerings, with portfolios curated for discerning travelers. Hyatt’s luxury brands, including Park Hyatt, Alila, and Miraval, alongside lifestyle brands like Andaz, Thompson Hotels, and The Standard, aim to deliver transformative, premium experiences globally.
