Adyen has initiated an emergency fundraising campaign in collaboration with Americares to aid communities affected by the devastating wildfires in Los Angeles, including the Eaton, Hurst, and Palisades fires. Businesses using Adyen’s platform can enable customers to donate at checkout, with Adyen matching all contributions during the campaign. Americares, a health-focused relief organization, is at the forefront of the response, delivering essential medicines, medical supplies, hygiene kits, and first-aid items to impacted areas. The organization is also assisting over 70 partner health facilities to restore vital healthcare access for affected communities.
Adyen’s initiative highlights its commitment to social responsibility, ensuring that every dollar donated reaches Americares without deductions, as Adyen absorbs all related costs. This campaign builds on Americares’ extensive experience in wildfire response, which includes efforts during the 2023 Hawaii wildfires and significant past fires in California. By activating its Giving platform in times of crisis, Adyen supports businesses and customers to make meaningful contributions to disaster relief, demonstrating how companies can play a crucial role in supporting communities during emergencies. This collaborative effort offers a lifeline to those in need and emphasizes the importance of collective action in addressing urgent challenges.
