Located in the northwest of Saudi Arabia, AlUla is an emerging gem in the realm of heritage tourism. The city, which unveiled its pristine landscapes just four years ago, strives to provide an authentic experience that is increasingly rare in today’s popular tourist destinations. Anchored by Hegra, Saudi Arabia’s first UNESCO World Heritage site, the region reveals the ingenuity of the Nabataean civilization with intricately carved tombs. Sites such as Dadan, Jabal Ikmah, and AlUla’s open-air library provide rare insights into ancient cultures, while guided tours led by local Rawis bring these narratives to life. Visitors can also marvel at AlUla’s unique geological formations, spanning nearly a billion years of natural history.
AlUla’s cultural offerings extend beyond heritage. The Al Jadidah Arts District showcases a vibrant mix of local and international artistry, while events like the Desert X AlUla exhibition and the upcoming Wadi AlFann cement its reputation as a global arts hub. Accommodations such as Habitas AlUla and Banyan Tree AlUla emphasize sustainability and wellness, complementing adventurous pursuits like rock climbing and hot air ballooning.
