Nestled in the heart of Paris's prestigious first district, surrounded by iconic landmarks such as the Seine, the Champs-Élysées, and the Louvre, lies the renowned Place Vendôme. This elegant square serves as the pinnacle of luxury shopping, hosting flagship boutiques of esteemed fashion houses like Chanel, Dior, and Louis Vuitton. Now, adding to the allure of this exclusive enclave, Chopard, a brand synonymous with sophistication and craftsmanship, has unveiled its first hotel, 1 Place Vendôme, situated atop its boutique store.
Renovating the historic Hôtel de Vendôme, the 1 Place Vendôme offers an intimate and exclusive experience with its 15 meticulously designed suites. However, this establishment goes beyond the traditional definition of a hotel, as Chopard takes intimacy seriously, granting access exclusively to its loyal clientele. The vision is to create a haven for valued guests who appreciate the finer things in life.
The warm glow of a cozy fireplace and a display of opulence, which includes a sizable Jean-Michel Othoniel Murano glass necklace and a mosaic drawn inspiration from Chopard's Animal World collection, welcome visitors as they enter the understated salon. This carefully curated space sets the tone for a stay that goes beyond accommodation; it's an immersion into the world of Chopard.
The 15 suites at 1 Place Vendôme each have their own distinct charm, embodying the essence of Chopard's commitment to luxury and artistry. The Appartement Chopard, for instance, boasts abstract paintings adorning gilded ceilings and a private terrace, offering a secluded retreat in the heart of Paris. Meanwhile, the Suite Paraiba indulges guests with a pink-crystal light fixture and porcelain bathroom faucets, adding a touch of glamour to the exquisite surroundings.
Interestingly, the Scheufele family, the driving force behind Chopard, has chosen not to label the property as the Chopard hotel. In a statement to WWD, Karl-Friedrich Scheufele's son, co-president of Chopard, emphasized the family's decision, stating, "As a family, we decided that since we have an address that is so prestigious and storied, it would be a shame to stick a name on it." This deliberate choice reflects a desire to let the historical significance of the address speak for itself, allowing guests to bask in the timeless elegance of the Place Vendôme.
1 Place Vendôme emerges as more than just a hotel; it's a sanctuary for those who appreciate exclusivity and artistry. Chopard's foray into the realm of hospitality adds a new layer of luxury to the iconic square, inviting guests to experience the intersection of history, opulence, and the renowned craftsmanship of Chopard.
