Classic Vacations, the globally acclaimed luxury travel company, continues to advance its digital transformation with significant upgrades to its Online Booking platform. The enhancements are designed to provide Travel Advisors with an array of sophisticated tools aimed at streamlining the booking process and enhancing the client experience.
Central to Classic Vacations' strategy is the new Online Booking Platform, which has already demonstrated a transformative impact. The platform allows Travel Advisors to book complex itineraries involving multiple destinations and rooms, all while accessing real-time rates and availability. A key feature is the exclusive 'Preferred' 5-star inventory, which includes some properties not available online elsewhere. This innovative approach distinguishes Classic Vacations from its competitors and underscores its commitment to providing top-tier luxury options.
The platform's early success is evident, with Classic reporting a more than 100% increase in online sales shortly after launch. Within days, 25% of new bookings included more than one hotel, showcasing the platform's user-friendly interface and its ability to facilitate complex travel arrangements seamlessly. This ease of use has led to increased client retention and substantial growth in quote-to-book conversions during the initial beta testing phase.
Melissa Krueger, CEO of Classic Vacations, highlighted the significance of these advancements. "A multi-destination booking platform has been on Travel Advisors' wish list for years," she said. "Now, with the update to AXUS and the addition of our Classic VIP Connect program, we are offering an extraordinary array of tools, empowering Travel Advisors to carry out curated bookings with unparalleled efficiency and ease. We are proud to invest in our valued Travel Advisors and are committed to the continuation of enhancing their experience with Classic Vacations."
A notable enhancement to the platform is the integration of AXUS, a third-party itinerary tool highly regarded among luxury Travel Advisors. AXUS aggregates various travel elements into a single, comprehensive itinerary, enabling Advisors to include hotel reservations, restaurant bookings, excursions, and more in one streamlined design. This integration supports Travel Advisors in managing detailed and personalized travel plans efficiently.
Additionally, the Classic VIP Connect program introduces a personalized touch to the booking process. Available to any Travel Advisor who books a hotel from Classic's 'Preferred' collection, this feature automatically sends a personalized note to the Advisor's hotel partner, notifying them of a VIP client's arrival. This ensures a seamless and tailored vacation experience for the client, further enhancing the service provided by the Travel Advisor.
Classic Vacations, owned by The Najafi Companies, prides itself on continuously improving its online booking capabilities to meet the evolving needs of modern Travel Advisors. By investing in advanced technology and personalized services, Classic Vacations aims to empower Travel Advisors, enabling them to deliver exceptional luxury travel experiences for their clients.
Classic Vacations' latest digital enhancements exemplify its commitment to supporting Travel Advisors with cutting-edge tools and exclusive offerings. These advancements not only streamline the booking process but also enhance the overall client experience, positioning Classic Vacations at the forefront of the luxury travel industry.
