Albania is transforming into an appealing luxury destination. Kep Merli, a hidden resort along the Ionian coast, epitomizes this shift. Opened in 2021, it offers guests exclusivity and privacy with 24 infinity-pool villas and a high-end ambiance. Albania’s coastline, particularly areas like Gjirokaster, Sarande, and Ksamil, is quickly becoming known for its affordable luxury, with resort options such as the family-owned Eter Hotel, offering rooms from $95, providing value compared to neighboring Greece.
The rapid development of Albania’s luxury scene is evident, with international brands such as Radisson and Melia opening properties. Investors are contributing to the growing upscale infrastructure, including a $109 million airport in Vlore. Alongside global brands, homegrown hotels like Uji i Ftohte in Tepelene offer a more intimate, luxurious experience at affordable prices, with rooms starting from $100. Despite its history, Albania now offers a rare combination of high-end tourism at relatively low costs, offering visitors an authentic, yet luxurious experience.
