As the world seeks fresh travel experiences, a hidden gem emerges along Saudi Arabia's Red Sea coastline, stretching over a thousand kilometers from the Gulf of Aqaba to Yemen in the south. While cities like Jeddah offer urban attractions, it's the untouched turquoise waters, outlying islands, pristine beaches, and vibrant coral reefs that dominate this coastal haven.
Saudi Arabia's ambitious Vision 2030 strategy, aimed at economic diversification and social transformation, has birthed ultra-luxury developments along the Red Sea coast. These endeavors, funded by the government, are hailed as the pinnacle of eco-consciousness. Among them is the AMAALA project, nestled within the Prince Mohammed bin Salman Natural Reserve, set to feature boutique resorts, water sports, arts, culture, and immersive educational experiences centered around the sea, desert, dunes, and mountains.
One of the most captivating aspects of the Red Sea region is its staggering expanse, boasting 28,000 square kilometers of coastline and 90 offshore islands. The marine life and dolphins offer a fantastical world for divers, with the coral reefs flourishing in their protected, untouched state.
The Red Sea project, spanning Umluj to Al-Wajh, plans to develop 22 of the 90 islands using 100% renewable energy, offering a regenerative approach to tourism. By 2030, it envisions 50 hotels, 8,000 rooms, and 1,000 homes, providing an unparalleled blend of luxury and sustainability.
The St. Regis Red Sea Resort, a project by renowned architect Kengo Kuma, will be among the first Red Sea developments to open on the Ummahat Islands in late 2023. Nearby, the Ritz-Carlton Reserve Nujuma will boast a dive center, while Shura Island will host 11 low-rise resorts connected by a picturesque bridge.
AMAALA's Triple Bay, a health and watersports complex set to open in 2024, will house an international yachting marina and a Marine Life Institute, incorporating augmented reality, underwater walkways, submersibles, and night diving. With over 3,000 hotel rooms and 900 villas and residences, AMAALA aims to redefine luxury travel with a commitment to renewable energy and a zero-carbon footprint.
As this enchanting destination prepares to welcome visitors, some questions linger about Saudi Arabia's human rights record. Yet, enthusiasts believe that the nation's transformation and the awe-inspiring beauty of the Red Sea coast will be a draw for tourists worldwide.
In this evolving landscape, Saudi Arabia's Red Sea coast stands as a testament to the power of responsible, sustainable tourism. With a delicate balance between opulence and environmental preservation, this hidden gem promises an experience that transcends the ordinary, leaving visitors forever changed by the wonders of the Red Sea.
