Today's luxury hotel guests, akin to Formula 1 drivers, are in relentless pursuit of excellence, employing meditation, nootropics, and rigorous workouts to optimize their health. This shift towards “extreme wellness” is transforming the hospitality industry, intertwining sleep, performance, recovery, nutrition, and progressive wellness practices. Chris Norton, CEO of Equinox Hotels, identified this trend early and collaborated with Related Companies to develop a hotel concept focused on health and wellness. Equinox’s New York hotel, opened in 2019, is a paragon of this new wellness approach, providing a variety of health optimization aids, including sleep-promoting teas and lypospheric vitamins. Rooms are meticulously designed for optimal sleep, ensuring complete darkness and minimal noise. The hotel features a 60,000-square-foot gym, fostering a seamless integration of wellness for guests and members. Sensei Porcupine Creek in Palm Springs emphasizes a holistic, evidence-based approach with pre-arrival consultations and personalized wellness routines.
Raffles at OWO London, under the guidance of Pillar Wellness’s Harry Jameson, integrates a holistic wellness philosophy, focusing on movement, recovery, and nutrition. The collaboration with Michelin-starred chef Jason Atherton enhances the culinary offerings to promote gut health and overall energy. Social clubs like Remedy Place in New York and Los Angeles are also evolving, replacing traditional settings with meditation spaces and wellness-centric activities, signaling a new era in wellness-focused luxury experiences.
