Global Hotel Alliance (GHA) has announced a strategic partnership with Plum Guide, a leading platform offering unique vacation rentals, to provide discerning travelers with access to over 38,000 homes in 700 locations worldwide. This collaboration marks a significant milestone for both luxury brands, with GHA making its foray into the vacation home sector while Plum Guide ventures into loyalty programs for the first time.
GHA DISCOVERY, known for its exclusive rewards and recognition across a vast network of hotels, resorts, and palaces worldwide, will now extend its perks to members booking Plum Guide properties. With over 26 million members already benefiting from DISCOVERY's rewards program, this partnership opens doors to a broader range of accommodation options and destinations. Under this exclusive partnership, GHA DISCOVERY members will earn DISCOVERY Dollars (D$) and tier credits on every eligible stay at Plum Guide homes. These rewards can be redeemed exclusively at GHA hotels, offering members added value and flexibility in their travel experiences. Whether guests are embarking on a short business trip or an extended getaway, they can now enjoy the benefits of the DISCOVERY program while staying at Plum Guide properties.
For every booking made by a GHA DISCOVERY member, guests will earn 5% back in D$ on their revenue spend, further enhancing their loyalty rewards. Additionally, guests will advance faster in the GHA DISCOVERY program by accumulating credits for nights, spend, and brand stays, with Plum Guide recognized as an alliance brand within the program. With access to over 700 destinations worldwide, including sought-after locations like Palm Springs, Crete, and The French Riviera, travelers can explore new gems and experience exceptional settings ranging from seaside villas to urban lofts. Plum Guide's Founder & CEO expressed excitement about being the first platform of unique vacation rentals to partner with the GHA DISCOVERY loyalty program, highlighting the value it brings to travelers seeking distinctive and memorable accommodations.
As travelers increasingly seek unique and immersive stays, the partnership between GHA and Plum Guide represents a convergence of luxury hospitality and curated vacation rentals, offering guests the best of both worlds. With access to a diverse portfolio of homes in coveted destinations, GHA DISCOVERY members can look forward to enhanced rewards and unforgettable stays, further solidifying GHA's position as a leader in the global hospitality industry.
This collaboration underscores GHA's commitment to providing its members with unparalleled experiences and benefits while expanding its offerings into the vacation rental space. By joining forces with Plum Guide, GHA continues to redefine luxury travel, catering to the evolving preferences of today's travelers who seek personalized and enriching experiences.
