Hilton has introduced Hilton for Luxury, an exclusive global program designed for top-performing luxury travel advisors (LTAs). This invitation-only initiative is tailored for advisors who specialize in booking high-end accommodations across Hilton’s esteemed luxury brands, including Waldorf Astoria, Conrad, LXR, NoMad, and Signia by Hilton. The program, formerly known as Impresario, provides enhanced connectivity and resources through a private website, offering advisors exclusive offers, value-added benefits, and direct communication with hotel teams. A key feature is the Hilton for Luxury Concierge Desk, which streamlines the service process, making it easier for LTAs to meet their clients’ needs.
According to Frank Passanante, Hilton’s Senior Vice President and Global Head of Sales, Hilton for Luxury underscores the company's commitment to offering elevated services to its luxury portfolio. Benefits for LTA clients include the best available rates, double Hilton Honors Points, complimentary breakfast, hotel credit, and potential upgrades. As Hilton’s luxury portfolio expands, including the recent addition of NoMad Hotels, this program aims to enhance the luxury travel experience, ensuring that both advisors and their clients receive top-tier services and offerings.