As travelers increasingly seek experiences that promote health and well-being, major hospitality brands like Marriott and Hyatt are responding with robust fitness and wellness offerings. This trend is in line with data from the Global Wellness Institute, which reports that wellness tourism has outperformed the overall tourism industry for over a decade and projects annual growth rates of 14.7% for wellness trips and 16.6% for wellness trip expenditures through 2027.
Marriott Bonvoy’s luxury properties in the Caribbean exemplify the brand’s commitment to wellness travel. For instance, Marriott’s Puerto Rico location in Dorado Beach offers an array of nature-based and physical activities, including yoga, pickleball, and an 11-mile forest trail with options for evening hikes under the stars. Additionally, the St. Regis Bahia Beach Resort provides guests with opportunities to connect with the outdoors through trainer-guided fitness classes at its Athletic Club and recovery treatments at its spa.
Further enhancing its wellness offerings, Marriott’s St. Regis Bermuda Resort caters to both golfers and yogis, while the Grace Bay resort in the Turks & Caicos Islands features slow cardio exercises and indulgent spa treatments aimed at muscle recovery and relaxation. The Ritz-Carlton Grand Cayman resort offers a comprehensive wellness experience, including professional tennis and pickleball coaching, kayaking, guided scooter snorkeling, and golf.
Meanwhile, Hyatt has entered the wellness travel arena through a strategic collaboration with Peloton, aiming to meet the rising consumer demand for health and fitness amenities. This partnership involves outfitting over 800 Hyatt properties with Peloton fitness equipment and providing access to Peloton's content in guestrooms at nearly 400 locations. Hyatt's booking data underscores the growing importance of health and well-being amenities for travelers when planning vacations.
Greg Hybl, Senior Vice President and General Manager of Peloton for Business, emphasized the importance of maintaining a wellness routine while traveling. “Our goal is to continue to find innovative ways to instill a little motivation so everyone can take some time for themselves, even if they are far from home,” he stated. In the future, World of Hyatt members can earn points for Peloton workouts at Hyatt hotels, benefit from a free 60-day app trial if they are new to Peloton, and receive special deals on Peloton equipment. Peloton Bikes will be rolled out at Hyatt properties in the U.S., Canada, U.K., Germany, Austria, and Australia, with select U.S. luxury and lifestyle hotels featuring Peloton Row.
Beyond Marriott and Hyatt, other hospitality brands are also enhancing their wellness offerings. For example, Mii Amo in Sedona, Arizona, offers travelers "intentional journeys" that combine mind-based and physical components, such as healing sound baths and guided meditation hikes. Equinox Hotels are hosting a global sleep symposium at their Hudson Yards location in New York City, focusing on sleep health and the emerging sleep tourism sector, which includes pre-arrival sleep prep kits and spa circuits designed for deep relaxation and better sleep.
As the wellness tourism sector continues to grow, hospitality giants like Marriott and Hyatt are leading the way by integrating comprehensive fitness and wellness experiences into their offerings, catering to the evolving needs and preferences of today’s travelers.
