Hyatt Hotels Corporation has announced plans to expand its luxury and lifestyle hotel portfolio, unveiling over 50 projects to open globally by 2026. This was showcased at ILTM Cannes, the premier luxury travel trade show, highlighting Hyatt's leadership in high-end hospitality. With 70% of its global rooms classified as luxury and upper upscale, Hyatt has doubled its luxury room count since 2017 and added 28 luxury properties in the last three years. The company has also quintupled its lifestyle rooms over the same period, supported by the recent acquisition of Standard International brands and the formation of a dedicated Lifestyle group headquartered in New York. Notable upcoming openings include Miraval the Red Sea, marking the brand’s international debut, and new projects in Miami Beach, Kuala Lumpur, and Johannesburg.
Hyatt’s established collection of 256 luxury and lifestyle hotels in 45 countries positions it as a leader in crafting elevated guest experiences. The company’s growth approach includes refined luxury and lifestyle portfolios, catering to diverse guest preferences. With recent acquisitions like Mr & Mrs Smith and a commitment to enhancing specialized offerings, Hyatt continues to set industry benchmarks. Executives at Hyatt emphasize delivering transformative travel experiences and strengthening its reputation as a trusted name in global hospitality.