JanSport, renowned for its durable backpacks since 1967, has announced a transformative collaboration with ArtLifting, a social enterprise dedicated to empowering artists impacted by disabilities and housing insecurity. This partnership aims to amplify inclusivity by showcasing the artwork of Mia Brown, MJ Cooper, and Sylvia Burnstein on a special collection of JanSport packs. Each design not only brings vibrant art to life but also includes an interior label detailing the artist's personal journey and creative process. JanSport's Vice President of Global Brand Management, Alex Reveles, expressed enthusiasm about the initiative, emphasizing the brand's commitment to diversity and self-expression through every product.
Founded by Liz Powers and her brother in 2013, ArtLifting has revolutionized access to the art market, connecting over 190 artists across the United States with opportunities for economic empowerment. Through partnerships with major corporations, including Google and Starbucks, ArtLifting promotes social consciousness by showcasing the talents of underrepresented artists in impactful ways. Sustainability remains integral to JanSport’s mission, reflected in their ongoing efforts to enhance product durability and reduce environmental footprint through innovative materials and manufacturing practices. This collaboration not only celebrates artistic expression but also underscores JanSport's and ArtLifting's shared values of inclusivity, authenticity, and sustainability, making meaningful strides toward a more equitable art community and world.
