KEY.co Acquires Experientials for Luxury Integration

Experientials, a leader in product integration and brand activation, has been purchased by KEY.co, a prominent marketplace for carefully chosen luxury holiday rentals. Through the selective purchase of high-end properties and premium items from leading emerging businesses, the goal is to improve the visitor experience. The president of the recently established KEY.co Experientials business is Travis Lubinsky, the creator and CEO of Experientials. Thanks to this integration, visitors will be able to experience customized luxury with everything from gourmet coffee and fine cookware to cutting-edge exercise equipment.

KEY.co, a company renowned for its painstaking curation process, provides over 7,000 pre-screened properties in 80 locations in the United States, the Caribbean, Mexico, and Canada. The firm is dedicated to improving overall visitor happiness using advanced data analytics and bringing customized brand experiences into luxury hotels, all while boosting its offerings. According to KEY.co's founder and CEO, Kim Lalande, this purchase puts the business in a unique position to lead the industry by facilitating meaningful interactions between premium customers and up-and-coming companies through the seamless integration of luxury house rentals with brand activations.

Read more