The Ritz-Carlton Yacht Collection, the luxury hotel brand's foray into ultra-luxe small-ship cruising, is now accepting reservations for its third superyacht, Luminara. Scheduled to set sail in the summer of 2025, Luminara will join the existing yachts Evrima and Ilma, further expanding the brand's presence in the luxury cruise market.
Having debuted in October 2022 in the Caribbean, the first yacht, Evrima, laid the foundation for The Ritz-Carlton Yacht Collection's commitment to offering world-class itineraries that attract guests seeking unique cultural experiences with the hallmark of The Ritz-Carlton brand. Following Luminara in 2025, the second yacht, Ilma, will debut in 2024.
Luminara, the new boutique cruise yacht, will boast a length of 794 feet and accommodate up to 452 guests across 226 suites, each featuring a private ocean-view terrace. The superyacht experience is curated to redefine luxury cruising, offering amenities such as a Ritz-Carlton spa and a sophisticated "wine vault."
Tina Edmundson, President of Luxury at Marriott International, expressed excitement about the brand's success in attracting guests new to the category, emphasizing the allure of world-class itineraries and redefined luxury cruising experiences.
Jim Murren, Executive Chairman and CEO of The Ritz-Carlton Yacht Collection, highlighted the expansion of horizons in ultra-luxury travel with the introduction of Luminara. He emphasized the yacht's role in inviting guests to embark on remarkable journeys, discover captivating destinations, and enjoy unparalleled amenities and service.
Following The Ritz-Carlton's entry into the small-ship cruise market, Four Seasons also had similar plans to launch its opulent super yacht cruise line. The entry of renowned hotel brands into the cruise industry underscores the increasing popularity of intimate and exclusive cruising experiences.
As the Ritz-Carlton Yacht Collection continues to grow, it positions itself as a key player in the ultra-luxury travel sector, offering discerning travelers the opportunity to explore the world in style and comfort aboard its fleet of superyachts.