The Sirreti Group, a prominent entity within the luxury and ultra-luxury vacation rental industry, has unveiled its latest endeavor: The Sirreti List. Set to debut this spring, The Sirreti List aims to spotlight exceptional vacation rentals that meet the stringent Sirreti accreditation standard, positioning them among the world's finest.
Marketed as the inaugural independent guide of its kind within the luxury vacation rental sector, The Sirreti List seeks to provide discerning travelers with an impartial and unbiased assessment of ultra-luxury vacation rentals. In a world where travelers increasingly demand unparalleled excellence, this initiative fills a crucial niche by offering a curated selection of top-tier accommodations.
Functioning as a global endorsement of the highest standards of luxury, The Sirreti List is the brainchild of Wolf Wörster and Iain Beaumont, founders of The Sirreti Group. Drawing inspiration from the esteemed Michelin Guide, the creators spent a year crafting an accreditation program tailored specifically to the ultra-luxury vacation rental market.
Properties vying for inclusion in The Sirreti List undergo a rigorous accreditation process, spanning eight core criteria. These encompass aspects such as location, build quality, interiors and exteriors, amenities, service, status and price points, reviews and recommendations, digital engagement, and sustainability.
To ensure the integrity and impartiality of the accreditation process, The Sirreti Group has assembled a panel of senior professionals with extensive experience in the luxury travel industry. These experts possess deep insights into the preferences of Very-High-Net-Worth (VHNW) and Ultra-High-Net-Worth (UHNW) guests, enabling them to assess the quality and authenticity of each property.
Crucially, panelists are selected for their strict impartiality and integrity, mitigating the risk of conflicts of interest when evaluating properties for inclusion in The Sirreti List.
Speaking on the launch of The Sirreti List, Wolf Wörster, CEO of The Sirreti Group, emphasized its significance as a trusted resource for travelers seeking exceptional quality in vacation rentals. He underscored the importance of catering to the demands of UHNW guests, noting that The Sirreti List serves as a powerful tool for travelers to identify the crème de la crème of rental properties worldwide.
The Sirreti accreditation program represents the culmination of over 25 years of industry experience and is the latest offering from The Sirreti Group, founded in 2021 to support the international luxury and ultra-luxury vacation rental sector. With members spanning more than 25 international markets, the group operates various initiatives, including The Sirreti Community, The Sirreti Annual Conference, and The Sirreti Insights Report, all aimed at fostering excellence within the industry.
